Projects — Nora Chaynane

✦ Projects

Things I've built.

Companies, products, and side experiments.

In Progress

AIDiscovery0→1

AI Product Discovery Engine

Turns 4,000 raw customer signals into a ranked roadmap in 4 hours.

PMs spend 60% of discovery time synthesizing data that already exists. Built an AI pipeline that ingests support tickets, NPS responses, app store reviews, sales call transcripts, and CRM notes... etc. and outputs a ranked insight report: top pain points by frequency, feature requests grouped by user segment, churn risk signals, competitor mentions, and a suggested roadmap priority order.

📊 Discovery cycle: 3 weeks → 4 hours·📊 4,000 data points processed·📊 8 backlog items surfaced that didn't exist before

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Live

DataRetentionB2B

Churn Prediction Dashboard

Reduced annual churn 18% by catching at-risk accounts 60 days earlier.

B2B churn rarely happens overnight. There are usually signals 60–90 days out. Built a dashboard that pulls behavioral data (login frequency, feature adoption, support ticket volume, contract renewal dates) and assigns each account a weekly churn risk score. CS gets a digest: red accounts to call this week, yellow accounts to nurture, and the specific features that correlated with churn for each.

📊 Annual churn reduced 18%·📊 120 accounts monitored·📊 CS response to at-risk accounts: 11 days → 2 days

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Case Study

AnalyticsActivationExperimentation

Feature Adoption Funnel Audit

Took a new feature from 23% to 61% adoption in 6 weeks — zero extra headcount.

Launched a core analytics feature to 300K enterprise users. Adoption was 23% after 90 days. Ran a full funnel audit: mapped every step from feature discovery to first meaningful use, ran session recordings on 200 users, and identified 3 friction points killing adoption before users hit the value moment. Redesigned in-app onboarding, added contextual tooltips at drop-off points, and introduced a 'first win' trigger email.

📊 Feature adoption: 23% → 61%·📊 Result in 6 weeks·📊 Zero engineering headcount added

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Case Study

GrowthMonetizationExperimentation

Pricing Page Redesign — $2.1M Impact

A multivariate test on 80K visitors lifted conversion 65% and added $2.1M ARR.

Pricing page was converting at 2.3% below benchmark. Ran a multivariate test across 80K monthly visitors testing 4 variables simultaneously: plan order, price anchoring, social proof placement, and CTA copy. Winning variant led with the mid-tier plan, replaced generic testimonials with ROI-specific quotes by role, and changed the CTA from 'Start Free Trial' to 'See It With Your Data.'

📊 Conversion: 2.3% → 3.8%·📊 $2.1M incremental ARR·📊 80K visitors · 4-week test

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Acquired

EdtechGLOBAL0→1

Shine Space

Leading edtech initiative.

Built a learning platform that helps youth prepare for life after school. Grew from a single-classroom pilot to a business reaching thousands.

📊 1M+ students·📊 24 person team·📊 Acquired 2022

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